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Understanding ‘Value’ in business Explore how defining your core purpose can guide the creation of deeper value for your customers, beyond just you products or services.

Looking to really connect with your customers and stand out from the competition?

This straightforward session is designed to help you understand what truly drives value in your business.

Here’s what we’ll cover:

  • Discover your business’s ‘Why’: Learn how your core purpose can influence everything from your products to customer interactions.
  • Explore the ‘Benefit Ladder’: Understand the different levels of value, from basic needs to transformative impacts.
  • Practical discussion: Share and reflect on your own business practices and learn from fellow entrepreneurs.

We’ll kick things off with a simple explanation of key ideas like Simon Sinek’s “Start with Why” and how to use the ‘Benefit Ladder’ to better understand what you offer to your customers.

After that, we’ll open up the floor for a lively discussion where you can dive into how these ideas play out in your own business.

Whether you’re just starting out or looking to improve your existing business, this workshop will give you useful, down-to-earth insights.

Come ready to learn, share, and leave with clear actions to enhance how your business delivers value.